Court22
Court22
Creating seamless experiences for players and venue operators.
Creating seamless experiences for players and venue operators.
Four years of product evolution.
Four years of product evolution.
Product Design · UX/UI · Mobile + Web · 2022-Present
Product Design · UX/UI · Mobile + Web · 2022-Present
Driving the
UX evolution
of Court22.
Driving the
UX evolution
of Court22.
As the sole UX/UI designer at Court22, I've led the product's UX and UI evolution for the past four years. Partnering closely with developers and stakeholders to translate user needs and business goals into intuitive experiences for players and venue operators across multiple European markets.
As the sole UX/UI designer at Court22, I've led the product's UX and UI evolution for the past four years. Partnering closely with developers and stakeholders to translate user needs and business goals into intuitive experiences for players and venue operators across multiple European markets.
Role
Role
Head of
Design
Head of Design
Duration
Duration
4
years
4 years
Platform
Platform
Web +
Mobile
Web + Mobile
Markets
Markets
11 European
Countries
11 European countries
Users
Users
Players + venue
operators
Players + venue operators
Recognition 🏆
Recognition 🏆
Red Dot
Design Award
Red Dot Design Award
Awarded Red Dot 2024.
Awarded Red Dot 2024.
Court22 received a Red Dot Award in Brands & Communication Design.
Court22 received a Red Dot Award in Brands & Communication Design.
Balancing user needs and business goals.
Balancing user needs and business goals.
Balancing user needs and business goals.
Court22 connects players with the venues they play at - but the two sides often come to the product with very different goals.
Players want to find a court, book and get playing with as little friction as possible. Venue operators want to promote activities, build loyalty and create reasons for players to keep coming back.
Court22 connects players with the venues they play at - but the two sides often come to the product with very different goals.
Players want to find a court, book and get playing with as little friction as possible. Venue operators want to promote activities, build loyalty and create reasons for players to keep coming back.
My role was often about finding the balance: protecting the player’s core journey while creating meaningful opportunities for venues to engage their players.
My role was often about finding the balance: protecting the player’s core journey while creating meaningful opportunities for venues to engage their players.
Player
Player
"I want to play"
"I want to play"
Find · Book · Join · Play
Find · Book · Join · Play
Simple / Clear / Fast / Frictionless
Simple / Clear / Fast / Frictionless
Venue Operator
Venue Operator
"I want them to play here"
"I want them to play here"
Promote · Engage · Organise · Grow
Promote · Engage · Organise · Grow
Simple / Clear / Reliable / Smooth
Simple / Clear / Reliable / Smooth
Designing a multi-sided platform meant making deliberate trade-offs - protecting the player's journey while creating meaningful opportunities for venues.
Designing a multi-sided platform meant making deliberate trade-offs - protecting the player's journey while creating meaningful opportunities for venues.
From navigation
to action.
From navigation
to action.
The previous home screen primarily worked as a starting point for navigating the product.
During the redesign, I wanted it to do more than help players navigate - I wanted it to help them act.
Since booking is one of the player's core tasks, I introduced relevant court availability directly on the home screen, creating a more direct path from opening the app to starting a booking.
The previous home screen primarily worked as a starting point for navigating the product.
During the redesign, I wanted it to do more than help players navigate - I wanted it to help them act.
Since booking is one of the player's core tasks, I introduced relevant court availability directly on the home screen, creating a more direct path from opening the app to starting a booking.
Before
Before
After
Refining the booking journey.
Refining the booking journey.
I explored multiple design directions to simplify the booking journey, evaluating what information to surface, how availability should be presented, and how players could move seamlessly between Home, the venue page, and the booking flow.
I explored multiple design directions to simplify the booking journey, evaluating what information to surface, how availability should be presented, and how players could move seamlessly between Home, the venue page, and the booking flow.
Iterations - a few of many
Creating a home for every venue.
Creating a home for every venue.
While Home was designed to support the player's immediate goals, the venue page created a dedicated space for deeper engagement.
I designed the page and its information architecture to bring together booking, activities, purchases, and practical information into a cohesive experience - making it easy for players to interact with a venue while giving operators meaningful opportunities to showcase their offering.
While Home was designed to support the player's immediate goals, the venue page created a dedicated space for deeper engagement.
I designed the page and its information architecture to bring together booking, activities, purchases, and practical information into a cohesive experience - making it easy for players to interact with a venue while giving operators meaningful opportunities to showcase their offering.
Creating value without adding friction.
Creating value without adding friction.
The booking journey created an opportunity to support venue revenue without compromising the player experience.
I integrated an optional shopping step where players could add products and rentals before confirming their booking. By making the step relevant, lightweight, and easy to skip, it complemented the booking flow while giving venues a simple way to promote additional services.
The booking journey created an opportunity to support venue revenue without compromising the player experience.
I integrated an optional shopping step where players could add products and rentals before confirming their booking. By making the step relevant, lightweight, and easy to skip, it complemented the booking flow while giving venues a simple way to promote additional services.
Creating an additional sales opportunity for venues without adding unnecessary friction for players.
Creating an additional sales opportunity for venues without adding unnecessary friction for players.
Making progress visible.
Making progress visible.
The player profile was designed to give players a meaningful overview of their activity and progress over time.
I brought together skill level, recent matches, performance trends, friends, and followed venues into a single, intuitive experience - making it easy to track development at a glance while strengthening each player's connection to the platform.
The player profile was designed to give players a meaningful overview of their activity and progress over time.
I brought together skill level, recent matches, performance trends, friends, and followed venues into a single, intuitive experience - making it easy to track development at a glance while strengthening each player's connection to the platform.
Keeping players in the game.
Keeping players in the game.
League play gives players an ongoing competition to return to, beyond individual bookings and matches.
I designed the player experience to make it easy to discover and join leagues, follow the competition and keep track of the standings over time.
League play gives players an ongoing competition to return to, beyond individual bookings and matches.
I designed the player experience to make it easy to discover and join leagues, follow the competition and keep track of the standings over time.
Additional product moments.
Additional product moments.
A selection of interfaces designed across four years of continuous product development.
Turning complexity into clarity.
Turning complexity into clarity.
Managing recurring training sessions involves coordinating players, groups, courts, and schedules - often across dozens of sessions at once.
I designed the training planner to bring these interconnected workflows into a single workspace, giving venue operators a clear overview while making everyday tasks faster, simpler, and easier to manage.
Managing recurring training sessions involves coordinating players, groups, courts, and schedules - often across dozens of sessions at once.
I designed the training planner to bring these interconnected workflows into a single workspace, giving venue operators a clear overview while making everyday tasks faster, simpler, and easier to manage.
Drag, drop, organise.
Drag, drop, organise.
Move one or multiple registrations directly into the right training group.
Move one or multiple registrations directly into the right training group.
Designed for scale.
Designed for scale.
Organise large numbers of weekly groups by day and time, with sport and skill level visible where decisions are made.
Organise large numbers of weekly groups by day and time, with sport and skill level visible where decisions are made.
Keep the work in one place.
Keep the work in one place.
Assign courts directly from the training workflow instead of moving back and forth between planning tools.
Assign courts directly from the training workflow instead of moving back and forth between planning tools.
Powering the experience behind the scenes.
Powering the experience behind the scenes.
Many of the player-facing experiences in Court22 begin behind the scenes, where venue operators manage activities, schedules, and services through the admin platform.
Many of the player-facing experiences in Court22 begin behind the scenes, where venue operators manage activities, schedules, and services through the admin platform.
Calendar
Calendar
Manage bookings and activities across courts and time.
Manage bookings and activities across courts and time.
Shop management
Shop management
Manage the products and rentals offered to players during booking.
Manage the products and rentals offered to players during booking.
Four years. One evolving product.
Four years. One evolving product.
Four years. One evolving product.
Over four years, Court22 has evolved from an early-stage product into a multi-platform experience serving both players and venue operators across Europe.
Working with the product over time has taught me that good product design rarely comes from solving one need in isolation. It comes from understanding how user needs, business goals and technical realities affect each other - and knowing what to prioritise.
My role has grown alongside the product, from designing individual experiences to taking ownership of the wider design direction and creating greater consistency across the ecosystem.
Over four years, Court22 has evolved from an early-stage product into a multi-platform experience serving both players and venue operators across Europe.
Working with the product over time has taught me that good product design rarely comes from solving one need in isolation. It comes from understanding how user needs, business goals and technical realities affect each other - and knowing what to prioritise.
My role has grown alongside the product, from designing individual experiences to taking ownership of the wider design direction and creating greater consistency across the ecosystem.
Designing Court22 has been an exercise in balancing simplicity for the user with complexity behind the scenes.
Designing Court22 has been an exercise in balancing simplicity for the user with complexity behind the scenes.
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I’m always interested in thoughtful products, complex problems and good conversations.
I’m always interested in thoughtful products, complex problems and good conversations.
EMMA
EMMA
EMMA
ROS
ROS
ROS
© 2026 Emma Ros
© 2026 Emma Ros